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Elite K9 Service

An MSAR Elite K-9 Service dog, is not just any service dog but a specifically molded Service dog trained by an organization that has four service dogs nominated and two inducted into the Purina Animal Hall Of Fame as “Service Dog of The Year”. Let one of MSAR’s Certified Master Dog Trainers raise and train you an Elite Service K-9. Your dog will be raised in a home setting, fully socialized and live and train with future and present service dogs. MSAR’s training philosophy puts the well-being and care of the dog at the fore front and is based on a 100% all humane, non aggressive leadership style. No negative training or punishment methods – only a positive supportive well balanced approach which enhances the dog to human bond. Some fields that our Elite Service K-9′s operate in are: Autism, Bi-Polar Disorder, Seizure detection, Assistance, Liscencephily, Allergy Detection, Post Traumatic Stress Disorder and Hearing Impaired or Deaf Assistance.



A service dog is a type of assistance dog, specifically trained to help people who have disabilities other than visual or hearing impairment. Desirable character traits include good temperament or psychological make-up, good health including physical structure, bid ability and train ability. Service dogs are sometimes trained and bred by service dog organizations. Some dogs are donated by private breeders, and some are selected from shelters. Any breed or mixture of breeds of dog might produce a representative capable of service work, though few dogs have all of the qualities in health, temperament, bid ability, trainability and physical ability needed. Such a dog may be called a “service dog” or an “assistance dog,” depending largely on country. Other common names include “helper dog,” “aide dog,” and “support dog.” (Source Wikipedia)



Please note that MSAR is not providing legal council or advice and if you are having issues of being denied access with your service dog contact a disability lawyer and file a complaint with the Human Rights Commission.



MSAR is a world leader in training speciality service dogs for clients from all over the world with a waiting list of over 300 requests.

The process for selection is determined by:

  1. Location of the client – Manitoba residents get first priority, then Canadian. We prefer to serve the local needs as there are no other world class training centres in Manitoba for people to access. Also the intense training that is needed is best done with close access to the client.
  2. Type of service dog required – MSAR is taking on some of the most difficult and one of a kind service dog projects – example would be training dogs for bipolar, ptsd, lissencephaly and autism to name a few. Military members receive immediate access to the program with no waiting period – our highly promoted and award winning program working with combat veterans is a high priority for our association because of the immense sacrifices by our men and woman of the Canadian Forces.
  3. The situation of the family – each cases is accessed and placed in order of priority – meaning life threatening is given the highest as opposed to assistance dogs. MSAR does donate it’s services free to the families on a case by case basis. An example would be Mocha – she is a one of a kind dog with a value of just over $50,000 with over 17, 450 hours of training.


Selection of Dogs:

All of our dogs are chosen from local shelters – our motto is “Rescuing One Soul to Save Another” and our master trainers adimently state that we do not need a breeding program because there are so many good dogs waiting to work in local shelters and if we are any kind of quality trainers we should be able to train shelter dogs. Our master trainers work closely with Winnipeg Humane Society, Rottie Rescue, Winnipeg animal services and other great shelters to get the heads up on possible service dogs for us to use. Our most highly decorated and successful dogs have all come from shelters – Maxx Power, Stinky Leonard, Tony, Ky Ky, Mocha, Titan, Baxter, Bella, Peanut and Jarvis just naming a few – we strongly encourage the public to go to their local shelter first and fully promote our use of shelter dogs vs breeding programs which is the world norm.


Training Methods:

An MSAR Elite Service dog is a very special animal with an immense amount of training put into the dogs – on average a dog will receive over 17, 000 hours of time with one of our trainers. These dogs are never left alone, they live with other animals (other dogs, cats, horse etc) – one of our master trainers George Leonard uses his balanced pack as a training tool in addition to cats, horses, cows, goats etc.


The differences between our training and most other agencies is as follows:


  1. All dogs live in a family environment – they are not isolated to kennels for long periods away – they need to be in the working environment as much as possible to proper socialize and train the dogs for service. They live and go with our trainers everywhere.
  2. We use shelter dogs – “I love working with a dog from the shelter its as if they know you’ve rescued them and they work and bond like no other dogs I have worked with.” Master dog trainer George Leonard.
  3. Training methods are all based on our extensive ongoing study to improve K-9 service performance and this method does not use food, shock or pinch collars or harsh treatment but positive leadership with tons and tons of reward affection.
  4. We train the dogs with clientele interacting during the entire process – a person does not order a dog from us and then wait, the bond must be established and the family must be prepared for having a dog in the family. So the client will have weekend stay overs and on going training – the main reason is that the majority of the agencies will train a dog in private and then play match maker at a meet and greet and hope the bond forms. This is difficult for service dogs that are detection or psychiatric service because it really is up to the dog if they want to work with the person or not. But with our method the client is used as a reward to the dog – the dog is training and living with our trainers and all the other additional animals but then is given to one person for visitation and then they receives a tremendous amount attention that dog will bond. One of the best examples is Mocha – the first dog trained for Bipolar disorder, the bond she has built with her owner over the past two years is unbelievable and Mocha even during stay over visitation session while in training has assisted, alerted and altered the the behaviour of her owner. MSAR believes this is the best method of training by our success we have had in training our service dogs and the response and life changing affects the dogs have had on our client.




MSAR standards are simply unmatched, they are most intense, difficult training that a dog can be certified to, most agencies using cookie cutter training methods have tried to certify to our standard but none have passed. George Leonard has written the most comprehensive standards and in particular his standard is now being used and referred to by the K-9 Think Tank, Courageous Companions and provincial and federal government agencies. The MSAR Elite standard is now being used in partnership with Assist / Assitee for a national certification program of service dogs.